With the simple ease of shopping online, consumers are saving their precious time browsing in store and converting their efforts into researching for the right product at the right price.

As well as comparing other companies and prices, consumers will always be on the lookout for those 5 star reviews. We’ve all done it. And most of us have even sought out the negative ones to see if there are any glaringly obvious issues other customers have experienced. It can also be a source of entertainment (for the consumer perhaps) to read some of the witty and original reviews. All I can say is there are some unique people out there!

So, are reviews necessary to your business?

Positive or negative, these reviews are vital to your business. With 66% of people reading customer reviews before making a purchase, it’s not really something you can ignore.

Feefo is a great place to start if you want to connect with your customers through reviews. As the ‘Global Feedback Engine’ they work with over 2,500 brands, ensuring the feedback collected is from genuine customers. That’s their founding message. Collecting real reviews from real people.

Firstly, let’s explain how it works

Just some of the benefits

• Boost your sales – Feefo businesses have reported a 25% increase in sales after using the reviews system onto their product pages. When you consider that 66% of customers are more likely to make a purchase from a site that has reviews, it’s a no brainer.
• Drive traffic to your site – Feefo help you get noticed by partnering with Google, Yahoo and Bing. Once your ratings are verified they contribute to Google stars, making you more visible in search engines and trusted. Furthermore, the unique content and regular activity generated from consumers leaving reviews on your site will also boost your SEO, increasing the chances of it being viewed organically.
• Better customer relationships – Responding to any customer query is important to your business, but responding publicly to reviews will help build consumer trust. Remember, every reply you make will be read by your next potential customer. By understanding your customers concerns (or praises) you can strengthen your rapport with your customer base and develop your business.

To discover more of the fantastic benefits of enabling independent customer reviews, visit our Feefo Partner page.