How your business can benefit from using Feefo
Reading Time: 4 minutes We can’t say it enough. If you’re selling online, you need to be offering verified customer reviews of your products and services. According to recent statistics, 90% of consumers are reading online reviews and more importantly 88% of those people trust online reviews when considering whether to deal with a business. We completely understand that […]
Feefo reviews: turning a negative into a positive
Reading Time: 2 minutes If you’re a business that is confident in the quality of products and service you provide for your customers, then reading a customer review is never a nail biting scenario. But what do you do when you receive negative feedback? Like the famous saying, you should turn that frown upside down, and always see a negative […]
Can you really trust reviews?
Reading Time: 3 minutes Question: What do a Mojito, an iPhone Screen Protector and an Italian Carpaccio have in common? Answer: They will all increase your feedback score on eBay. Wait…. What? Yeah. But I’ll get to that in a minute. Whether you’re booking a holiday, buying a new car, changing your fabric softener or just nipping into town […]
Who we are Wednesday – #4 Bruce Townsend
Reading Time: < 1 minute This week for #whoweareweds we’re finding out more about Sellerdeck’s Product Manager, Bruce Townsend! After joining Sellerdeck in 2000, Bruce specialised in online marketing and search engine optimisation and then moved to product management in late 2008. Before joining Sellerdeck, Bruce worked as an entomologist at the Natural History Museum, amazing! Let’s get to know […]
What is “Feefo” and how can you benefit from it?
Reading Time: 2 minutes With the simple ease of shopping online, consumers are saving their precious time browsing in store and converting their efforts into researching for the right product at the right price. As well as comparing other companies and prices, consumers will always be on the lookout for those 5 star reviews. We’ve all done it. And […]
Why you need to be using the Google Analytics ecommerce tracking tool
Reading Time: 2 minutes If you’re selling online, you need to be using e-commerce tracking in Google Analytics, it’s as simple as that. If you’re not, then it’s like saying, “oh I’ll book this hotel in the middle of nowhere, but I won’t look up the address or take a map with me so I know where I’m going.” […]
No time for social? The 4 benefits of outsourcing your social media
Reading Time: 3 minutes There are over 2.8 billion active social media users worldwide. That’s a lot of people. So, if you’re sitting there thinking that social media is a fad, or it’s not relevant to your business, then I’m here to say (in the kindest way possible) you’re wrong. Social media is here to stay! What I’ve often […]
Why an SSL Certificate is essential for your business
Reading Time: 2 minutes Ahoy! It’s my first blog since recently joining the team at Sellerdeck towers and the topic today is security. The media has done a good job covering recent events surrounding the security of customer information following the security breaches of TalkTalk, Yahoo and LinkedIn. One of the questions our customers ask is ‘what can I do […]
How to nail your email marketing
Reading Time: 3 minutes We’ve all been signed up to a mailing list that we’ve never heard of at some point in our lives. Whether we unintentionally signed up at the checkout, those pesky tick boxes ‘do you want to not sign up to mailing list, check this box if you don’t’(what?!) Or signed up in store and completely […]
Brand new brand: How to show love to customers who haven’t bought from you yet
Reading Time: 3 minutes Whenever I’m shopping on the high street, I want a friendly, welcoming, relaxing experience. Whilst I don’t want to be ignored by staff, I also don’t want to be badgered by them and I certainly don’t want to shop in a store that looks like a bull has run through it. There is nothing worse […]
Clubhouse Golf’s new responsive website
Reading Time: 2 minutes We’ve just finished working on a new responsive, Sellerdeck Desktop website for our client, Clubhouse Golf. Clubhouse Golf have been using Sellerdeck Desktop for over a decade and were keen to keep using the software. Desktop’s architecture – with aggressively cached pages combined with NoSQL database – gives fantastic performance with relatively modest server hardware […]
Cute and funny sells! How you can use animals in your marketing
Reading Time: 3 minutes There can be no doubt about it, animals are still & will probably always be incredibly popular on the internet. I’ll be the first to admit that I always have time to watch a video of a cat in a shark costume on a Roomba (Google immediately, you will not regret it!). So, it’s no […]
How to stand out from the crowd
Reading Time: 4 minutes Growing up, I used to absolutely love doing a ‘Where’s Wally?’. Okay, I still love doing a ‘Where’s Wally?’. For those that don’t know, the point of a ‘Where’s Wally?’ picture is to find Wally, the hero of the piece, stood somewhere in his red and white striped jumper. For Sellerdeck, our ethos is to […]
Looking for your USP? Then come to our event
Reading Time: 2 minutes When arriving at my very first Sellerdeck breakfast briefing in London earlier this year, it’s fair to say I was rather excited, and not just because of the free breakfast! Myself and the marketing team had spent weeks making sure we prepared for the event, in every capacity. I don’t want to go as far […]
Do you need a modern and functional website to sell online?
Reading Time: 4 minutes I was pondering what to write about this afternoon when here in the office we stumbled across a few quite dated ecommerce sites and it lead me to ask myself a question: Do you really need a modern looking and functioning website to sell online? Yes. Blog over. No not really, I’ll go further into […]
Ecommerce delivery: the hare and the tortoise
Reading Time: 4 minutes Last week, I was driving through the centre of London when I saw a young guy on a scooter, seemingly risking life and limb to dart through traffic as quick as humanly (and scooterly) possible. Was he late for his wedding? Was he rushing vital organs across town for life saving surgery or was he […]
Sellerdeck 365 – The perfect integrated platform for your business
Reading Time: 3 minutes When running a business online your first concern is undoubtedly making a profitable website. But what’s the second? At Sellerdeck we feel that keeping that website up and running using a reliable hosting and support service is the crux to a successful Ecommerce business. This month sees the release of Sellerdeck Desktop 365. Offered on […]
Sellerdeck Desktop 365 combines software, support and premium hosting at an affordable price
Reading Time: 2 minutes Sellerdeck are pleased to announce the release of Sellerdeck Desktop 365; a new support and hosting package for new and existing Desktop customers. With Sellerdeck Desktop 365 our customers can benefit from our partnership, gaining expert support and hosting via an all-inclusive subscription package. Sellerdeck Desktop 365 solution reinforces our values, giving easier and quicker […]
Who are you? Business vs personal branding
Reading Time: 3 minutes Dirk Bogarde, the English actor and writer who died in 1999, famously said that to be a successful actor you just need “one great look”. He meant a distinctive look that you “own”, something that differentiates you, helps you to stand out from the crowd of other attractive people who want to make their living […]
How to create a strong brand identity and awareness on Facebook
Reading Time: 4 minutes Want to know how many people are on Facebook? Take a guess? Well, it’s estimated that more than one billion people are active on Facebook today. That’s why it’s vital to stay connected and share your brand to an ever growing and popular network. With these numbers, I won’t lie; you will have an endless […]
What your font choice and branding says about your business
Reading Time: 5 minutes Previously, I wrote about the psychology behind design, and a brief part of this was about fonts and typography. Today’s blog expands on this subject, as a font can say a lot about your business. Whether it’s the logo on your website, or a large shop front sign on the high street, it is often […]
Amazon – are they really competition for your SME e-commerce store?
Reading Time: 6 minutes “What’s dangerous is not to evolve” Jeff Bezos, Amazon CEO. Last week, alongside the launch of the new Sellerdeck site, we also started our new Podcast, The Insider’s Guide to E-commerce. We don’t mind admitting that the first episode of the podcast is very much a ‘beta test’ of the format, but hopefully you all […]
The social media trends to watch out for in 2017
Reading Time: 4 minutes The world of social media is fast. Stop to blink and you might just miss out on the latest ‘hot’ social app, trending news or the newest features being rolled out on your favourite social platform. Who could forget the tragic demise of Vine last year? On its release, the hype of creating a short […]
Online privacy shaken by HMRC crackdown
Reading Time: 2 minutes It’s hard to imagine a time when we weren’t being monitored in this security conscious society. And when it comes to our online security and privacy, we want it to be just that, secure and private. Although very annoying, you’re probably used to those ever popular marketing tactics of targeted ads and ‘site re-targeting’, where […]
Start using Twitter for your business
Reading Time: 3 minutes Twitter can be an incredibly powerful business tool. You can use it to encourage loyalty with your current customers, and also connect to brand new people who you would never have reached before. Which sounds marvelous in theory, but there’s no denying that it’s also a tricky medium to get your head around. Once you […]
Selling online – part two
Reading Time: 3 minutes We continue to look at ways to significantly increase your sales, from utilising powerful search engines, gaining trust and brand loyalty and reconsidering customer registration. Think Google When you provide a lot of information on your products, this also has major search engine benefits. Search engines love content and if the content is constantly evolving, […]
Why bad design could be affecting your sales
Reading Time: 4 minutes What makes you choose a particular bottle of wine? Is it because it’s on offer? Maybe you’re influenced by a nice looking label? Or it could just be because you have a favourite (Argentinian Malbec if you’re asking, or buying…). In a similar vein, when walking along the high street trying to find somewhere to […]
Improve your business with Sellerdeck Desktop
Reading Time: 2 minutes With the release of the first update of Sellerdeck Desktop 2016 – 16.0.1 – it is a good time to look at the real improvements that Sellerdeck’s latest desktop software is making to online businesses. 1 . Faster publishes With 2016, Sellerdeck have overhauled the page generation and upload technology that controls the online publishing. […]
Getting browsers to take the plunge and buy
Reading Time: 4 minutes Selling successfully to people who browse on the Internet has many of the elements of ordinary sales and marketing, but there are some subtle differences. For a start, the demographics of people who shop on the web can be different from those who shop in the high street, unless you happen to be selling hi-tech […]
Selling online – part one
Reading Time: 3 minutes When a prospect arrives at your site, your marketing is done. Now is the time to maximize sales, and that starts from your home page. The key principle in selling is to remove all barriers to deciding to buy and then making the buying process simple. That needs to be the focus within your store. […]
Creating tasty marketing treats for your customers
Reading Time: 3 minutes It’s much easier to carry out marketing activities in an online store than in a physical store – there are no labels to put out and everything can be automated. These well established E-commerce packages provide a bewildering array of marketing features, but it’s important to get the business framework sorted out first. These tips […]
The Sellerdeck eBay extension
Reading Time: 2 minutes With the recent release of our eBay Extension for V16, we wanted to let you know how selling on eBay can maximise your sales and increase your revenue. Set up in 1995, eBay is one of the Top 10 Global Retail Brands with over 162 million active buyers, purchasing products from individual, local sellers from […]
Our quick guide to viral content
Reading Time: 4 minutes You won’t believe how much you’ll learn from this article! Okay, I promise to stop speaking in ‘viral’ now, but I thought it would be handy to write a bit about it, to give you all an understanding on how viral content is created. Firstly, What Exactly Is Viral Content? Quite simply, a piece of […]
Is your site mobile ready?
Reading Time: 2 minutes If you’re anything like the typical ecommerce merchant I talk to, you’re probably obsessed with site statistics. Within the space of a few years Google analytics has turned rational thinking retailers into stats-aholics. I recently spent a day with a merchant who could tell me everything about his customers, where they lived, the browser and […]
Our 12 steps to setting up an online store
Reading Time: 5 minutes In recent years, selling online has been the fastest growing sales channel in most retail sectors. Many businesses want a slice of the action but things are always changing. It’s good to keep up with the latest trends but it’s also important to get the basics right. The great news is that setting up an […]
Why humour is the language of the Internet and how to embrace it
Reading Time: 4 minutes Whatever it is you’re looking for, the Internet will have you covered. Whether it’s advice on lawn mower maintenance, recipes using kale, local restaurant reviews or even video clips of a cat playing piano you’re never more than a few clicks away from your goal. Why do I mention ‘cats playing piano’ you may be […]
