UK Pool Store

Feefo Platinum rated supplier of swimming pool and spa products with over 25 years’ experience.

UK Pool Store broke a substantial milestone

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UK Pool Store is a Feefo Platinum rated supplier of swimming pool and spa products with over 25 years’ worth of swimming pool maintenance field experience. The Client’s extensive expertise and knowledge along with its excellent customer service and friendly approach distinguishes them from their competitors.

2020 was the business’s busiest year to date achieving 6,500 daily online sessions and peaking at 4,033 monthly orders – the Client wants to build onto of this success.

Background

UK Pool Store have been a client for many years. As their revenue grew, they recognised the need for additional investment to ensure the long-term success of the growing business. That’s why they invested in their business with Sellerdeck to launch a new ecommerce platform based on WooCommerce.

The Brief

Improve the customer experience
- Focus on improving areas of the customer journey, like the add to cart with an easy way of adding relevant components
Improve the overall speed of the website
- Use next generation technology like webp images to improve website speed
Consolidate product range to drive decisions and increase conversions
- Reduce product range from 1,000 to approximately 500 products
Increase online revenue through higher conversion rate and average order value
Future-proof the e-commerce store and online presence

The Results

We identified that WooCommerce was the best solution for UK Pool Store. The user-friendly, flexible platform supports millions of websites and provides merchants with the ability to configure their website to fulfil their business requirements.

We implemented a variety of integration to provide additional functionality on the website. These included PayPal, Opayo, Loqate (address validation), Feefo (Independent Feedback), Order Status Manager and many more.